Automated Drive In Click & Collect Garden Centre Service
UK’s 1st Automated Drive In Click & Collect Garden Centre Service Launches
Bagshot, Surrey, October 21, 2014:
Longacres have become the UK’s first garden centre to offer an automated “Drive In” Click & Collect service. The solution, provided by Collectec, was introduced to help Longacres manage its ever increasing number of web orders placed for collection in store, and offer a more convenient service for customers wanting to buy heavy compost, bark and lawn care products.
With a dedicated drive in lane and parking bays, customers can quickly and easily access the service to conveniently collect orders from the Longacres store in Bagshot, Surrey. The average time for a collecting customer to “Check-in” is now also just nine seconds, with the need to find a car parking space, walk into the store, queue and explain to the staff their request being completely removed through the introduction of the new service.
The rugged outdoor touch screen kiosk also enables customers to easily order compost and other garden supplies that can be brought out to their vehicle. Live information from the car park kiosk is sent to store staff who carry Collectec mobile devices. They can then see the customer name, order reference and parking bay number, all the information they need to fulfil the collection request quickly.
Working closely with Longacres operational team Collectec designed both the customer and staff journey, and installed the customer kiosk and mobile solutions in one day without any impact on store operations.
Mike Ainley, Ecommerce Manager for Longacres commented “The Collectec solution has revolutionised our collection service reducing average customer collection time by over 50% to just 5 minutes. It’s also improved staff efficiency by removing dedicated staff from the collection point and enabling any available staff member to be alerted to a collection customer and take their order straight to their car”.
Speaking on the process he went on to say, “The Collectec team showed a real understanding of Click & Collect and understood the customer and operational challenges we faced, they used this to tailor their system to work perfectly for us and our customers.
Collectec’s MD Jolyon Platts said “Our Click & Collect solution is designed to offer huge benefits to customers and retailers. Supermarkets, Garden Centres and high street retailers are all seeing an explosion in online ordering and store collections are extremely convenient for busy customers. We provide the retailer with a cost saving efficient solution and reward their customers with a fast, simple and convenient collection service.”