Click and Collect Christmas 2013 set to bring online to the fore
Click and Collect Christmas
Online will take a starring role this festive period, as shoppers rely on a click and collect Christmas to pick up their presents in time for the big day, new research suggests.
Monday December 23 will be one of the biggest days for on-line deliveries, suggests a study from Verdict, which has dubbed the day Mad Monday.
Retail analysts Verdict say growing confidence in on-line retailing means shoppers will be more prepared to leave their buying until the last minute.
It predicts that shoppers will spend £11.6bn on-line in the fourth quarter of the year, up by 12% on the same time last year. Total spending in the three months to the end of December will hit £88.4bn, 2.2% up on the same time last year, according to Verdict. Of that £36.4bn will be spent on food and £52bn on non-food.
Patrick O’Brien, principal analyst at Verdict, said: “Shoppers have greater confidence in online retailing now and are prepared to leave holiday purchases right up until just before Christmas.
“This is supported by the rise of click and collect services, which will be much more in evidence this year. Retailers have rushed to develop and market their click and collect services, leaving shoppers the convenience of collecting purchases in store instead of having to ensure they are home at the right time.”
Maureen Hinton, research director at Verdict, says spending will be fuelled by the baby boom seen during the recession. “One of the prime targets for Christmas spending, kids, is growing,” she said.
October 14th 2013