According to a recent report by Verdict Retail, Click and Collect is one the highest percentage areas of the retail market with 23% of all orders completed this way. This growing trend and customer expectation of service prompted Collectec to produce a revolutionary Click and Collection solution.
There are many claimed reasons for this market’s consumers embracing Click and Collect, from the evolution of sofa surfing, mobile browsing, 1 click payment and widespread store locations. All of these have one thing in common, convenience.
When browsing on-line for fashion items consumers do their research, are well informed and are able to take their time ordering. The ability to take posession of their orders as quickly as possible is a key driver for their choice of retailer.
Fashion consumers often rely on Click & Collect to provide a guaranteed purchase of key items they are purchasing for a specific reason/event. Collection in store without queues, stress or delay continues the purchase euphoria the customer started on-line and maintains the customer 100% satisfaction.
Collectec’s Click and Collect solutions can offer significant value to this retail format and greatly increase the opportunity of additional or linked purchases to those being collected. The often busy counter & payment areas can be avoided by Click and Collect customers and staff focus is diverted to improved customer service with a personal shopping experience.
A Click and Collect solution focussed on customer service is ideally set-up to offer consumers in this retail market a truly exceptional in store experience.