John Lewis reports healthy Christmas sales boosted by In Store Click and Collect

John Lewis reports healthy Christmas sales boosted by In Store Click and Collect

In store Click and Collect brings continued success to much loved UK retailer

John Lewis sales rose 6.9% over the Christmas season compared with the same period in the previous year.

Like-for-like sales at its stores were up 1.2% and online sales soared almost 23% compared with 2012. John Lewis’ performance looks even better when compared with Debenhams, which announced the resignation of its chief financial officer, Simon Herrick.

His departure has come just two days after the retailer warned of a disappointing Christmas season. As a result, Debenhams will have to discount further and the department store chain warned that profits for the six months to April 2014 would be £85m, down from £115m in the same period a year earlier.

‘Hand in glove’

John Lewis reported that for the five weeks to 28 December sales totalled £734m.

The company said the growing popularity of its click-and-collect service, which allows customers to buy online and then pick up in a store, played an important part in its strong Christmas performance.

Sales from click-and-collect jumped 60% compared with 2012.

“Our shops and our online channel, bricks and clicks, came together and it’s a story of the two being hand in glove and that giving the customer what they really wanted and then we got the pricing right on top of that,” John Lewis managing director Andy Street told BBC’s Breakfast.

The retailer saw a surge in activity in the 10 days before Christmas, with city centre stores experiencing record sales on Monday 23 December.

Among the most popular items were tablet computers, Christmas lights and coffee machines.
Unlike many other retailers, John Lewis did not discount before Christmas.

But its first day of sales on 27 December saw record trading, with the John Lewis taking £35.6m.

John Lewis was not the only retailer to enjoy strong sales over Christmas. House of Fraser said it had enjoyed its best Christmas trading period on record, helped by a jump in online sales.

Like-for-like sales for the three weeks to 28 December rose 7.3%, with online sales up by almost 58%.


Original story from 02/01/14

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